With all the tools that are available for improving sales performance, it’s easy to get overwhelmed. Having the right set of selling skills can help your reps bust out of their slump and serve up a hot plate of success. Whether you need to sharpen those tools or pick up a new pair, this article will give you some great tips for improving your sales performance.
Salespeople need to be able to communicate with customers and internal teams. This includes verbal and written communication. The ability to understand the client’s perspective and use that to their advantage is a key skill in building trust and authenticity. It’s also important to be able to explain technical terms in layman’s terms so that clients can better understand the value of what you are selling them.
Modern buyers are overloaded with information that tries to persuade them to buy solution X or Y. This makes it hard for salespeople to earn access to buyers’ time. To overcome this challenge, SNAP sellers focus on understanding buyers, conveying relevant information in every touchpoint with them and making it personal.
Inspiring buyers to reach out with ideas and advice is one of the most valuable selling skills that separates top performers from the rest. To do this, it is critical to provide new perspectives and ideas throughout the entire sales process. This approach is referred to as insight selling and requires the use of consultative sales methods. Bazaar