agency accounts allow marketing and advertising agencies to manage multiple Google Ads accounts in one place, enhancing collaboration, campaign management, and results. The ability to link accounts improves efficiency and helps clients manage their own billing through the same account.
An agency is an organization that provides specialized services to a particular client or group of clients. They may be an individual, a company, or a trust. Agencies can help you plan your ad campaigns, design and deliver them to your audience, audit the ads for accuracy and compliance, and more. To ensure you find the right agency for your needs, look for an agency that specializes in your industry and has experience working with businesses similar to yours. Check their past projects and read reviews to understand the quality of their work.
Funds in an agency account are not subject to the same level of university control and restriction as general university funds, although reasonable internal control must be exercised. The university must follow UC policy and applicable federal and state laws when making disbursements from an agency account. To establish an agency account, submit a Request for Agency Account form (ACCT) to KFS with departmental approval. Once the request is approved, General Accounting will establish the accounts as non-reportable expenditure accounts in the 80xxxx account series. Complete Signature Authorization forms (found in Data Warehouse) to document who has authority to process transactions and follow campus policy for notifying BFS when authorized signers change.